The Profiles in Leaderships series features conversations with organizational leadership experts to discuss important lessons they have learned and what “Hiring for Good” means to them. This series helps us better understand the role leadership plays in positive transformations and growth for people, organizations, and the world we live in.

A Conversation with: Craig Wigginton
This episode features a conversation with Craig Wigginton. Craig is an accomplished business coach and consultant based in Portland, Oregon. With over two decades of experience, he has worked alongside entrepreneurs and leadership teams to scale businesses efficiently, build high-performing teams, and implement systems that drive long-term success. Craig’s work revolves around helping business owners achieve the time and financial freedom they desire by building businesses that have real intrinsic value and fostering leadership teams that execute with clarity and alignment.
As a Certified EOS Implementer and Outgrow Advisor, Craig specializes in helping businesses reach their full potential by implementing the Entrepreneurial Operating System (EOS®) and Outgrow. His passion lies in watching entrepreneurs break through growth ceilings, improve execution, and create cultures of accountability. By working closely with business leaders, Craig helps companies transform their challenges into opportunities for growth, with the ultimate goal of giving entrepreneurs more control, freedom, and peace of mind.
Craig’s professional background spans several successful business ventures. As the founder of Eupraxis Consulting, he has worked with 7- and 8-figure companies, helping them scale without the chaos. His experience in business development, product innovation, marketing, and operational strategy has equipped him with a deep understanding of how to align leadership teams and implement scalable systems. His entrepreneurial journey includes significant roles in scaling two family-owned businesses, one of which was acquired by a Fortune 25 company. He led the national rollout of a technology platform across 2,000+ locations, driving sales growth from $25 million to $1.5 billion in just five years.
Before founding Eupraxis Consulting, Craig held leadership positions at The Home Depot, where he oversaw the integration of the QuoteCenter platform into 2,000+ Pro Desks across 19 regions, resulting in a massive sales increase. He also contributed to the growth of several startups, including Precision Estimating, Inc, where he led the development of software solutions to simplify the material estimating and delivery process across the supply chain.
Through his experiences, Craig developed the Executive Flywheel Program, a comprehensive system that helps leaders master the Five Levels of Effectiveness: managing time, clarifying contribution, leveraging strengths, setting priorities, and making decisions. This program is just one example of the tools Craig uses to empower entrepreneurs to grow their businesses while staying true to their values.
In addition to his work as an EOS Implementer and Outgrow Advisor, Craig is dedicated to helping business owners gain clarity, achieve alignment, and improve execution. Whether it’s scaling a business, preparing for a leadership transition, or solving day-to-day challenges, Craig’s expertise equips leaders to create businesses that run smoothly and thrive.

A Conversation with: Lyndsay Kooistra
This episode features a conversation with Lyndsay Kooistra. Lyndsay joined LaPorte with a strong background in marketing, having worked with top carriers in the insurance industry. Her passion for customer service, relationship-building, and providing tailored solutions made her a natural fit for the LaPorte team. She was also a trailblazer—becoming LaPorte’s first female Producer and its only female owner.
Since becoming a Shareholder in 2019, Lyndsay has led Carrier Relationships and overseeing the Small Business Unit, Bonds, Claims, and Administrative Staff. In 2024, she expanded her leadership role as part of the Agency’s Executive Team.
Committed to lifelong learning, Lyndsay earned her CIC designation and currently serves as Chair of the National Board of Governors for CIC with the Risk & Insurance Education Alliance. She is also an active leader in the insurance community, having served as Past President of Big I Oregon and Past Chair of the Young Agents Committee. Her dedication and impact have been recognized through multiple honors, including being named Agent of the Year in both 2021 and 2023.
Outside of work, Lyndsay enjoys volunteering, traveling, exercising, attending the theatre, and spending quality time with family and friends.
“Go for it! Life is not a dress rehearsal!”

A Conversation with: Bob Bedritis
This episode features a conversation with Bob Bedritis, founder and Managing Director of Oswego Private Wealth Management. He is known for helping business owners become financially independent of their businesses, often without selling or giving up control. As a Certified Exit Planner, Bob believes that a business owner deserves to maximize the value of their life’s work. His exclusive Blue Print Stress Test uncovers and systematically closes those gaps that could threaten a business and personal financial plan. Although trained as a wealth manager and exit planner, Bob believes that his real work is in protecting and maximizing the dreams of the most productive people on the planet, the American entrepreneur!
Bob previously worked in Senior roles with PaineWebber, UBS, and Merrill Lynch before launching his own entrepreneurial career. When not leading his team during the week, Bob enjoys life with his wife, Michele, and spending time with his children and grandchildren. On weekends, you can find him on the tennis or squash courts and occasionally struggling on the golf course.
“I believe that business owners deserve to maximize the value of their life’s work and lead lives of amazing significance, taking care of the people they love, the causes they care about, and making a difference in the world! “

A Conversation with: Scott Belt
This episode features a conversation with Scott Belt, a finance Executive with over 25 years of business experience with a primary focus in leadership, finance, operations, system design/integration, and efficiency. He builds strong companies while focusing on employee and client satisfaction and profitability. His three companies create a single stop solution to support growing businesses with the right talent.
Quote: “I’m a farmer at heart, I like to help people/companies/things grow to reach their potential. At Impact we do that through the numbers; where have you been and where are you going. What is your vision, and how can we help you accomplish it.”

A Conversation with: Bill Nootenboom
This episode features a conversation with Bill Nootenboom, Managing Director of Pragma Group, LLC. Bill loves to help business owners stick the landing upon exit. For 30 years Bill has been starting, running, growing, and exiting business. He has a passion for helping business owners do meaningful, important, and difficult things with their life’s work. During his career Bill has served as a trusted advisor in a number of capacities: as a board member; a CEO/COO; strategic consultant; an M&A advisor and an attorney. But his favorite thing to do is to help business owners find the exit that best matches their values. For most people, it’s something they only do once in a lifetime, and it will be the thing everybody remembers.
Bill also currently runs a small private search fund looking for businesses to buy, specifically to convert to employee ownership.

A Conversation with: Bryan Williams
This episode features a conversation with Bryan Williams, Dogs for Better Lives (DBL) fourth President and CEO in August 2018. Upon arrival at Dogs for Better Lives, Bryan worked with the Board to create Vision 2020, a long-range strategy for organizational growth which included opening new geographic locations. Since the approval of the strategic plan, DBL has opened a facility in Falmouth, MA, and launched its Shelter to Service program in Dallas and Atlanta. The organization expanded its breeding program, currently has more dogs in its pipeline, and is placing more dogs than ever before. Dogs for Better Lives has nearly doubled its staff with employees in eleven states.

A Conversation with: Phil Chun
This episode features a conversation with Phil Chun, Founder and Principal Of Polaris Leadership Consulting. Polaris provides leadership development and training for organizations that need to develop their leaders but don't have the time or the resources to do so. Polaris specializes in 1:1 executive coaching for c-suite and director-level managers, a six-month training program for new managers, and facilitates leadership retreats. Phil resides in Portland, Oregon, with his wife, daughter, and two dogs.

A Conversation with: Kim Kelleher
This episode features a conversation with Kim Kelleher, owner of Raw Books. Kim’s real focus - and passion - is creating a workplace for US-based women that is 100% virtual, work-on-your-own-time and has meaningful, fulfilling work in a very collaborative and supportive environment. The firm chose to employ a team model with clients where 2-3 team members are assigned: 1-2 doing the detailed work and a Client Manager who oversees the client experience from a holistic point of view. Kim believes that women who appreciate this virtual, collaborative workplace model, and are drawn to the firm’s core values, will really enjoy the work - and that will naturally bring about an outstanding client experience because the team members really want to work here and support the firm’s mission!

A Conversation with: Sonya Sigler
This episode features a conversation with Sonya Sigler, founder of PractiGal. Known as a high-energy and inspiring speaker and workshop facilitator for corporate teams and women’s networks, Sonya inspires her audiences to take action to reach their goals and make their dreams come true. In her private coaching and consulting work, Sonya works with corporate teams, founders, executives, entrepreneurs, and legal professionals to provide them with the tools and connections they need to succeed.

A Conversation with: Melissa Angeli
This episode features a conversation with Melissa Angeli, Principal at Jacquarden. Melissa is a business strategist and leadership coach dedicated to empowering entrepreneur-led enterprises. With over 20 years of experience in cultivating innovative cultures and guiding small businesses through growth challenges, Melissa specializes in helping leaders reclaim their vision and passion while navigating the complexities of business operations.

A Conversation with: Zhou Fang
This episode features a conversation with Zhou Fang. founder and principal consultant of Intersectional Group LLC, a leadership practice with a focus on intersectionality, empathy and compassion, as well as curiosity.
Zhou is an advocate for pay transparency and equity, immigration reform and climate justice, as well as a committed ally for the LGBTQ+ and Indigenous communities.
Currently, Zhou serves on the board of Portland HR Management Association. She also hosts The Intersection, a podcast program about identity, personal journey, and leadership.

A Conversation with: Julie Markee
This episode features a conversation with Julie Markee, Certified EOS Implementer and the Founder of Key Process Innovations, where she helps business owners and entrepreneurs transform their businesses using the Entrepreneurial Operating System (EOS). Julie helps business owners and entrepreneurs transform their businesses using the Entrepreneurial Operating System (EOS). Julie is a lifelong entrepreneur who started her first business at the age of 12. She holds a US Patent for her invention of the kpi-dry™ dryness measurement system. She is the author of Coop’d Up Thoughts, a monthly newsletter sharing her trials of becoming an aspiring chicken mama and how these learnings can be applied to running a better business.

A Conversation with: Hannah Austin
This episode features a conversation with Hannah Austin, bestselling author, global podcast host, and the visionary CEO behind SheShatters. Hannah has an extensive background in the healthcare sector spanning over two decades. Transitioning from her distinguished executive roles, she embarked on a transformative journey founding SheShatters in 2021. Her mission: to champion mental health advocacy for employees and managers while fostering equilibrium between personal and professional spheres. At its core, SheShatters represents a pivotal shift away from the pervasive corporate hustle culture, sparking a broader movement towards holistic well-being. Hannah's profound insights and impactful initiatives have garnered attention from major media outlets including ABC, CBS, NBC, and Fox News, solidifying her reputation as a leading voice in the realm of workplace wellness and organizational culture.

A Conversation with: Michael Beck
This episode features a conversation with Michael Beck. Michael Beck is an executive coach, business strategist, and author of the highly rated leadership book, “Eliciting Excellence”. He is passionate about helping leaders become more effective and companies achieve greater success. Over his 20+ years as an executive coach, he has helped leaders improve their interpersonal skills, sharpen their strategic thinking, and make smarter decisions. Michael works with senior executives throughout the U.S.

A Conversation with: Adi Klevit
This episode features a conversation with Adi Klevit. Adi is the leader and visionary of Business Success Consulting Group. Her twenty-five years of knowledge and experience as a trained Industrial Engineer, management consultant, and business executive give her a unique understanding of the challenges businesses face. Adi shares her practical know-how and wisdom to successfully help organizations and companies dramatically improve their efficiency and performance.

A Conversation with: Jim Grew
This episode features a conversation with Jim Grew, executive advisor. Jim works with senior leaders to accelerate their impact. He helps executive teams and boards to sharpen organizational effectiveness igniting dramatic shifts in performance with minimum disturbance in the organization. His unique mix of business experience and advanced psychology training is the catalyst that clarifies a strategy for companies and helps teams cut through the fog to produce dramatic results.

A Conversation with: Susan Herschell
This episode features a conversation with Susan Herschell RHU, CSFS, Benefits Advisor, Heffernan Insurance Brokers. Susan helps companies to protect their employees - so their team can focus on their business, increase employee morale, and attract top talent. Supporting midsized and large organizations she helps to manage risk in health plan costs, while designing, implementing, and servicing employee benefits programs.

A Conversation with: Frank McShane
This episode features a conversation with Frank McShane, President, Square Peg Consulting. Frank has been in executive, consulting, and mentoring roles for over 30 years. His initiatives have resulted in cumulative benefits for his clients of well over one billion dollars. Square Peg Consulting helps organizations cash in on opportunities in Supply Chain and Operations.

A Conversation with: Tiffany Salzman
In this episode, we feature Tiffany Salzman, Founder & Principal Consultant of Candor Concepts, a strategic business and marketing organization dedicated to helping companies scale beyond the bottom line. Together with her dynamic team, Tiffany collaborates with engaged, purpose-driven business leaders and marketing teams to develop strategies, systems, and processes that yield results while giving clients time back to enjoy their work and life. Through creative alignment, Candor Concepts empowers organizations to scale their business, amplify their voice, and maximize their impact.

A Conversation with Alice Tang
This episode features a conversation with Alice Tang ChFC, MIM, Vice President and Partner at BPG Wealth Management, a full-service multi-generational financial planning firm in Oregon. Alice has built her business and success by creating and deepening relationships one connection at a time.
As an immigrant to the U.S. who restarted her career and built her network from the ground up, Alice understands the roller coaster of money management. After mastering money herself, Alice shows others how to take charge and reduce stress over money. She has become a Life Member and Top of the Table Qualifier at Million Dollar Round Table, a professional member of the National Speakers Association, and is a 2023 Portland Business Journal's Woman of Influence Award Winner...